What does an SEO consultant do?

You've supplied a detailed list of the responsibilities that an SEO (Search Engine Optimisation) consultant is normally responsible for. Let's break each of these tasks down:

Keyword Investigation:

An SEO consultant conducts keyword research in order to identify relevant search phrases that potential visitors may use to find your website. This aids in optimising your content to match the language spoken by your target audience.

Developing an SEO Content Strategy

Planning what type of material to create, when to post it, and how it connects with your goal keywords and audience interests is all part of developing a content strategy.

Existing Content Optimisation:

The consultant evaluates and revises existing website content to ensure it is search engine optimised. This includes modifying meta tags and headers, as well as ensuring proper keyword usage.

Troubleshooting Technical SEO Issues:

Technical SEO entails resolving elements that affect a website's search engine visibility behind the scenes. This could include things like increasing site speed, correcting broken links, adopting schema markup, and ensuring proper mobile friendliness.

Improving Page Organisation and Navigation:

User experience and SEO both benefit from a user-friendly website structure and navigation system. An SEO consultant may recommend changes to assist visitors and search engines navigate your site more easily.

Performing a Competitive Analysis:

Understanding how your competitors perform in search results might help you improve your own SEO approach. Analysing their strengths and shortcomings can assist you in fine-tuning your strategy.

Call-to-Action Recommendations:

Effective call-to-actions (CTAs) direct website users to desired actions, such as signing up for a newsletter or completing a purchase. An SEO professional may recommend changes to increase conversion rates.

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